COMPANY OVERVIEW · YTD 2026
How the business is tracking, at a glance
Bookings
—
Revenue
—
Commission
—
Avg booking value
—
per booking
Avg commission
—
per booking
Total ad spend
—
Google + Meta combined
Cancellations
—
Revenue by year
Annual gross revenue · 2026 shown year-to-date
Revenue
2018 peak (£14.4M)
Monthly bookings
Current year vs prior year
Prev year
Current
Booking source
Where bookings originated in this period
STAFF PERFORMANCE
Who’s driving the business
FTE-adjusted
Volumes normalised
Bookings per agent
Top performers in this period
Commission per agent
Earnings ranked
Full breakdown
Every agent in this period
| # | Agent | Bookings | Revenue | Commission | Avg value | Avg comm | Conv. rate | Share |
|---|
Enquiry to booking conversion
Conversion rate by agent
Repeat enquiries within 14 days combined · manager shown separately
Conversion rate by cruise line
Sorted by rate · enquiry to booking within 120 days
Agent
| Cruise line | Enquiries | Conversions | Conversion rate | Commission | Rate |
|---|
Agent league table
Sorted by total commission · manager benchmark below the line
| # | Agent | Enquiries | Bookings | Conv rate | Converted value | Commission | Avg comm / conv |
|---|
Methodology: Repeat enquiries from the same customer within 14 days are combined into a single enquiry for conversion measurement (so follow-up calls about the same trip count once). An enquiry counts as converted if the customer has an active booking on or after the first enquiry date and within 120 days of it. Value and commission are taken from the matched booking, and credit goes to the staff member who handled the first enquiry. The sales manager (Jill) is excluded from the ranked agent chart and shown as a benchmark below the league table. Agents with fewer than 30 enquiries in the active period are hidden from the rankings to reduce noise.
CRUISE LINES & DESTINATIONS
Where customers are sailing
Top cruise lines by bookings
Top destinations by bookings
Revenue by cruise line
Top 8 by total revenue
CUSTOMERS & RETENTION
Who’s booking — new vs returning
Existing customers
—
New customers
—
Re-engaged
—
Avg value (existing vs new)
—
Customer mix by year
New, existing, and re-engaged
New
Existing
Re-engaged
Booking source in period
PROFIT & LOSS
The P&L
Actual vs forecast — variance
MARKETING & CHANNELS
What’s driving enquiries and bookings
All channels — headline performance
Total enquiries
—
Total ad spend
—
Blended cost per enquiry
—
Top channel
—
Enquiries by channel
Share of all tracked enquiries
Monthly enquiries by channel
Channel comparison
| Channel | Enquiries | Share | Ad spend | Cost per enquiry | Volume |
|---|
Note: Enquiry data covers Nov 2024 onwards. Google combines Elsie CRM Google PPC + WordPress UTM Google, deduplicated by email. Meta Ads spend connected from Sep 2025.